01
ABOUT
The person
behind the work.
Niyat Tekeste is a Sales Director, Wholesale Strategist, and Founder with over 15 years of experience in wholesale, retail expansion, and brand management. She founded April 47 Brand Management in 2019 to formalize her expertise and serve product-based entrepreneurs ready to scale into retail.
Her work sits at the intersection of strategy and execution. She knows what buyers look for. She knows where brands lose deals. And she built April 47 to close that gap.
15+
5
2019
YEARS IN SALES & RETAIL
BRANDS CURRENTLY MANAGED
APRIL 47 FOUNDED
BRANDS
Vince · Rebecca Taylor · 7 For All Mankind · Want Les Essentiels · IRO · VERO MODA · AND MORE
RETAILERS
Nordstrom · Bergdorf Goodman · Neiman Marcus · Bloomingdale's · Saks Fifth Avenue · La Samaritaine · Harvey Nichols · Harrods · Selfridges · Printemps · Holt Renfrew · Simons · AND MORE
02
APRIL 47 BRAND MANAGEMENT
What April 47
represents.
April 47 Brand Management is built on one belief: that product-based founders deserve the same strategic clarity that established retail brands take for granted. This is the bridge.
I
Defining the story a brand tells before it ever enters a room with a buyer.
Brand Positioning
II
Wholesale Strategy
Building the framework for retail partnerships that last beyond a first order
III
Retail Education
Equipping founder and sales professionals with the knowledge to move with confidence
03
COURSE
From Sketch
To Shelf.
A multi-module wholesale education course that takes product-based entrepreneurs through the full journey. From concept to stockist.
Brand Foundation for Wholesale
Product Strategy and Pricing
Retail Readiness and Market Entry
Outreach, Pitching, and Closing
Scaling and managing account
M1
M2
M3
M4
M5
"Not ready" to
retail ready— in one program.
Built for aspiring product entrepreneurs, existing brand owners scaling into retail, early-stage founders, and sales professionals in fashion. Structured for both live and recorded delivery.
Mid-tier professional pricing · Payment plans available
OPENS COURSE DETAIL PAGE
04
CONTENT
The conversation
continues weekly.
Niyat shares the thinking behind the work. Retail strategy, brand building, leadership, and what it actually looks like to operate at a senior level in this industry. Two recurring series. Every week.
WEEKLY SERIES — SUNDAY
The Sunday
R.E.P.OR.T
A weekly window into what Niyat is reading, eating, playing, obsessing over, recommending, and grateful for. One year and running.
R
E
P
O
R
T
READING
EATING
PLAYING
OBSESSING
RECOMMENDING
THANKFUL
EVERY SUNDAY · INSTAGRAM
WEEKLY SERIES — WEDNESDAY
Work Tip
Wednesday.
Practical, direct. One actionable insight for wholesale professionals, brand founders, and sales leaders. No filler. Just the work.
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Topics span buyer relationhips, pricing strategu, sales team leaderships, retail readiness, and the operational side of scaling a brand.
EVERY WEDNESDAY · INSTAGRAM & LINKEDIN