WHO THIS IS FOR
Built for the founder ready to scale.
01
ASPIRING ENTREPRENEURS
Product-based founders at the start of their journey. You have the idea. This course gives you the infrastructure.
02
EXISTING BRAND OWNERS
You are selling direct to consumer. You are ready to enter wholesale and need a strategy built for retail.
03
EARLY-STAGE FOUNDERS
Pre-launch or newly launched. Retail readiness is not an afterthought. Build it into your foundation now
04
SALES PROFESSIONALS
Fashion industry sales reps looking to deepen their understanding of brand positioning and wholesale strategy.
WHO THIS IS FOR
Six modules. One complete system.
01
NAVIGATING WHOLESALE WATERS
Learn how the industry works and what buyers expect before you enter the room.
02
MARKET RESEARCH AND PRODUCT DEVELOPMENT
Validate your concept and build a line designed to perform in wholesale.
03
SALES STRATEGY AND RETAIL READINESS
Develop the tools and materials a buyer needs to open an account with you.
04
PREPARING FOR LAUNCH
Finalize your targets and get everything in place before your first buyer conversation.
05
LAUNCHING YOUR BRAND TO WHOLESALE
Execute your outreach, earn the meeting, and make your case on the showroom floor.
06
SCALING YOUR BUSINESS
Grow your accounts and build the systems that sustain long-term retail growth.
WHAT IS INCLUDED
Everything you need to execute.
Pricing Calculator
Plug in your costs and see wholesale pricing, retail pricing, margins, and markups calculated clearly.
Wholesale Terminology bank
Pre-launch or newly launched. Retail readiness is not an afterthought. Build it into your foundation now
Outreach Email Templates
Ready-to-use templates covering outreach, follow-up, post-meeting, and post-sale communication.
Trade Show Checklist
A before, during, and after checklist for attending or exhibiting at trade shows and industry events.
Authorized Dealer +
New Account Forms
Two operational documents to establish terms with retail partners and onboard new wholesale accounts.
WHAT IS INCLUDED
A complete system — concept to stockist.
A BRAND FOUNDATION BUYERS TAKE SERIOUSLY
Positioning, story, and visual identity aligned to retail standards.
A SHELF-READY PRODUCT STRATEGY
Pricing, margin structure, and packaging that works for wholedale.
A WHOLESALE OUTREACH SYSTEM THAT CONVERTS
Pitch decks, line sheets, and buyer communication tha topens doors.
CONFIDENCE NAVIGATING RETAIL CONVERSATIONS
Teams, negotiations, and partnership structures demystified.
YOUR FIRST (OR NEXT) STOCKIST - ON YOUR TERMS
A step-by-step path to landing and retaining wholesale accounts.
ABOUT NIYAT
Fifteen years. One seat at the table.
Niyat Tekeste has spent over fifteen years inside the wholesale and retail industry. She has worked directly with some of the most respected luxury and contemporary retailers in the world, and has built, managed, and scaled brand partnerships at the highest levels of the business.
From Sketch To Shelf was built from the inside out. It is not theory. It is the exact knowledge a brand needs to walk into a buyer meeting ready to close.
This course is for the founder who does not have fifteen years to wait.
RETAILERS
Nordstrom · Bergdorf Goodman · Neiman Marcus · Bloomingdale's · Saks Fifth Avenue · La Samaritaine · Harvey Nichols · Harrods · Selfridges · Printemps · Holt Renfrew · Simons ·
BRANDS
Vince · Rebecca Taylor · 7 For All Mankind · Want Les Essentiels · IRO · VERO MODA ·